Tiffany & Co. – “Some style is Legendary”

First Year

                   f:id:marukolin:20170526021811j:plain

“As a big campaign like this…many reasons why I think they should go the way I want them to go, not saying I’m right, just sating what I believe, because who’s to say I’m right, certainly not me, that what I believe and I can tell you what I believe, I can’t make believe that I believe something that I don’t believe.”- Grace Coddington

 

Joe Richards shared this video in his lecture. I think this video is useful and it connects to my ideas as well. I was always learned something new from the video when I watched again and again. Also, there is an interesting circumstance when they were having a discussion after shooting photos, it mentioned that how they decided final outcomes and communicated with each other during editing photos process. This reminds me in the future, we might collaborate with other people and meet our team members over thousand times to discuss a simple work, so communication is really important as well as how to convey your concept, sharing your opinion to co-workers, this is the issue that I still need to practice a lot.

 

These notes below are mentioned by Grace Coddington, and I quite like what she about and her opinion.

  • Blue is a very extraordinary colour, a positive colour.
  • Grace Coddington thinks jewelry is ‘super modern’, and Tiffany needs to change (which means they could work with celebrities for shooting advertisement)
  • Editing pictures – To express, find the moment.

 


Tiffany & Co. — “Some Style is Legendary” Documentary

Tiffany & Co. presents “some style is Legendary”, a short film capturing the making if the fall 2016 campaign – Legendary Style- directed by Oscar – nominated, and Emmy Award- winning filmmaker R.J.Cutler. Culter, director of the September Issue, casts an eye upon the rarely seed side of Vogue’s legendary creative director at large, Grace Coddington. The documentary takes viewers behind the scenes as Coddington partners with Tiffany to break new creative ground, on her first ever brand campaign.

 

Reference:

Tiffany & Co.. (2016). Tiffany & Co. — “Some Style is Legendary” Documentary. [Online Video]. 20 September 2016. Available from: https://www.youtube.com/watch?v=AvS0f6jTbp4. [Accessed: 7 May 2017].